Welcome Neighbors

Cuyahoga River and Cuyahoga Steel are names synomous with the industrial heritage of Cleveland Ohio. They provide an instant image of the buildings, structures and corridor waterway which have been keys to the development of the Northeastern Ohio economy and culture. Beyond the facinating history of business and commerce along its banks, our Cuyahoga River conjures a strong and unique international image which we believe helps our region reach out and stand out amoung competing industrial areas.

Rampant has been creating and preserving names and historical data for 5 years. Our initial goal while researching names for new sites was to preserve a piece of history as a training tool for our newest graphic artists and web developers. We have found that doing so has given us the opportunity to demonstrate our abilities and introduce our company to corporate visitors who frequent these sites.

Rampant has preserved names and historical data for pre WWI Slovokian Parish records, created the first and now most highly visible visitor information site for Scotland, and provided services, expertise and free hosting for community groups, their supporters and their audience. We believe we have helped our neighbors, honed our skills and created a strong mix of technology and community spirit within our own company.

Rampant's mission is to support corporations with database and Internet services. We strive to be a part of the decision process that helps companies leverage technology to build more business. Though relatively unknown to the general public, our company has created essential database, marketing and internal operational tools for a wide range of commercial, industrial and manufacturing clients.

What's in a name

Huge brokering businesses have developed since a young surfer sold McDonalds its name for a significant sum many years ago. A casual user of the Internet, or even a reasonably informed reader of any business publication is well aware that a worldwide frenzy to register all conceivable domains has since depleted all dictionary words, zip codes, area codes and vast numbers of common phrases and names.

It became obvious after we registered the Cuyahoga names in March 1999 that a $585 Million per year industrial giant had not yet developed an Internet awareness. While it may seem unfathomable that an organization with enormous technical and marketing resources "missed" the news about the internet, it was even more amazing that no one outside the company had locked up any likely domain names in hopes of accelerating an early retirement. (In all fairness, the same potentially valuable marketing identities don't appear to be protected by trademark either.)

Our company hasn't always had the resources or the patience to penetrate to decision levels through the front door. However, the passive technique of locating and preserving names helps us deliver a very important message...
Management recognizes that impatient stockholders, especially those who frequent the Internet, generally care little about who is supposed to get the job done, so long as it does get done. The challenge is to find capable support that can commit to schedules, deliver the goods and establish a credible foundation for future growth. Use of outside firms offers immediate access to expertise, lowers risks and avoids the need to build expensive technical infrastructure to support an activity not generally considered core to the goals of the business.

Helping companies we haven't met yet.

Rampant, as one of the first web database developers, registered and protected names of citys, companies and organizations long before they themselves recognized the value of their own names on the internet. Rampant has acquired many names based on home towns, community activities and interests.

A polite request from a company often results in a quiet name transfer, sometimes followed by an introduction to a grateful owner, or an offer to donate a small doorprize for the next Kiwanis fundraiser. The only company that was ever compelled to pay Rampant to acquire a domain name began its dialog with a contentious threat. As our Internet savvy counsel, Mr. Michael Tietelbaum of Dinn, Hochman and Potter points out, there is a very dramatic difference between what Rampant may be willing to do as a courtesy versus what Rampant can be compelled to do by law.

No one has ever been obligated to use Rampant, but many are driven to do so. Most companies see a strategic need to work with capable outside development partners for non-core technical opportunities. Others just wait until its apparent to the entire planet that immediate help is required. Obviously we'd recommend at least one direct conversation with Rampant before preempting any possibility of a future working relationship.

The Independence Kiwanis have a chicken barbeque this Sunday (11:00 at the Elmwood Park Pavilion). We think you would enjoy and better spend your time helping to serve 1000 chickens in a community fund raiser than wrestling over a domain name non-issue; we'll fill out the domain transfer paperwork for you as soon as we're all cleaned up. Or call to set up a quick lunch appointment at your President's convenience to complete the transfer. The short time together will be informative and productive.

216 524-5577

9/10/99 1999 Rampant, Inc.